| Case Study 1 |
Client: Energy Brands - A sales and marketing company. System: RSK CRM Pro v2.1 – web based option Client Requirement: Energy Brands already had a solution in place which they were paying for on a per user licence basis. Energy Brands business model was to grow 3 fold in the next financial year which would mean their costs for the system would go sky high. They also felt that the system provider was not interested in support calls or in helping them integrate the system. Being a marketing business, a CRM solution was fundamental to the running of the business. Solution: Energy Brands migrated from their previous system to RSK CRM Professional which meant costs savings of around £50,000 over the next three years. RSK CRM was seamlessly phased into the Energy Brands business model. Energy Brands use the system as the tool on which they run their core business. The bespoke requirements for Energy Brands were low and the system was up and running within an extremely short timescale.
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| Case Study 2 |
Client: RSK Group – Environmental, Health, Safety and Engineering Consultancy. System: RSK CRM Pro v2.1 – intranet based option Client Requirement: RSK Group is currently made up of 14 companies and is growing fast with around 700 employees and 33 offices. Until the development of the CRM solution contacts were handled on a company level which meant that a number of different solutions were in place. This had lead to duplication in the records, locts time and inefficiencies with contacting clients in a cross selling approach. As all staff members would require access to the system, per user licencing options would be extremely costly. Solution: RSK Group successfully implemented RSK Project Services Ltd CRM solution within their intranet. All users have access to the system though the majority of the admin functions are carried out by the marketing team or senior management. Even taking into account bespoke development, costs savings over the 3 years following implementation are estimated to be around £250K. Due to the system is hosted on the intranet, the RSK Group made use of Active Directory for their login and security system. This system is also integrated with their financial and project management system, Access Dimensions and Focal Point. |
